RGB Sessions: ‘Showcasing artists and new music, every week’
A few of my words for Loftworks Creative Studio website:
A self-funded programme, the RGB Sessions YouTube channel aims to help both music and musicians thrive. Skilled artists will be offered a platform to showcase their talents, while the platform offers music lovers the simple discovery of new music.
The mission statement of our new project is fairly simple: ‘Helping Music Thrive’. With music at its core, it will bring audiences together. It will serve as a musical community for people to listen, share and connect. We are as passionate about music as every artist is and genuinely want them to succeed. While still in its infancy, we had to find the channel's identity so getting the branding and character right was imperative.
Artists who apply and are selected are invited to perform one track in our living room-styled set, filmed at The Gallery, Tileyard Studios, London. We wanted to create an intimate-styled set for musicians which in turn we hoped would enable honest artist performances that portray how they should be ‘seen and heard’ — not being overproduced, yet with professional sound quality and high aesthetic production values.
Videos are edited, with professionally mixed audio by Adrian Hall (credits include Depeche Mode, Alicia Keys, Tori Amos and more) to reflect a high-quality production.
Every week a new performance is released on the RGB Sessions YouTube channel, and behind a full week of promotion (through RGB social platforms), it gives them concentrated exposure to reach and inspire new audiences…
